People copy the workshop style. They can’t copy the years behind it. One 60-second film to make that difference visible — in 48 hours.
Format60-second reel
Timeline48 hours
OutcomeCategory authority
01
The problem
The brief.
“People copy my exact workshop style, but they can’t copy the years of
work behind it. I need a reel that shows the difference.”
The ask
The note
A straightforward talking-head video can easily lose attention. The challenge was
holding the viewer for over 60 seconds and visually backing up the founder’s
message on a tight 48-hour deadline.
What they gave me
Talking-head raw video
Workshop b-roll & photos
48-hour deadline
Voiceover script on real craft
02
The restructure
The four moves.
Move 01
Desktop UI metaphors
Built mockup computer folders (“Inspirations” vs. “Hard Work”),
right-click copy-paste menus, and DM pop-ups to visualise the copycat issue instantly.
Final reel pending
Move 02
Pacing with real b-roll
Cut between the founder talking and authentic b-roll of her hands-on art classes
to prove her authority as a real artist, not just a presenter.
B-roll stills pending
Move 03
Kinetic typography & SFX
Timed bold phrases like “Originality Not Found” and “Built It
Brick by Brick” with subtle sound cues and camera pushes to keep attention high.
Kinetic type frames pending
Move 04
Fast 48-hour execution
Structured the asset workflow and timeline quickly to deliver a clean,
narrative-driven reel within the tight deadline.
Workflow timelapse pending
03
The result
One 60-second film. Real authority. Delivered in 48 hours.
48 hrsBrief to final delivery
100%Story-driven visuals with zero dead air
AuthorityPositioned as the original pioneer in her space
04 — Core takeaway
“Anyone can copy an edit style or a template. But they can’t copy the
journey behind it. Virality fades in a day — authentic stories make people remember
who you are and reach out.”
